Systems design strategy across a wide breadth of retailer ecosystems.
With product platforming initiatives creating more ownable, recognizable products and merchandising displays defining clear brand visibility and shelf ownership, my job with POP was to focus on differentiating the products within a very consistent visual architecture.
From cartons to POP displays, I teamed up with marketing to build out retailer-specific print systems. Here’s a look at how standardizing where information lives made it much easier for people to navigate the options.
The full lineup view highlights the variability in requirements between retailers and the challenge associated with communicating key details with limited real estate.
Featuring the new brand and the new Pet Proven® and Pet Proven® Ultimate marks. The marks highlight that they are in a league of their own when it comes to reaching scientifically set benchmarks for cleaning efficacy.
After leading the development and deployment of the new BISSELL brand for in-store signage, post-purchase, and litho packaging, I maintained momentum and spearheaded the creation of official guideline docs to share the information with our internal and regional partners.