Traditional photography augmented with the power of AI.
After reacting to the product imagery in context within the PDPs, it was clear the narrative for a robot vacuum struggled without human interaction to provide visual cues. The lifestyle photography needed to be enhanced with AI to improve visual storytelling.
Spiral visual added to highlight the action taking place and to better connect it with the copy about the special brush roll that automatically sheds hair.
Blue lines added to emphasize the clean path and the product's heightened automous navigation.
Grid and edge overlay added to highlight the product's ability to map and avoid obstacles with the LiDAR turret.
Visualization of debris flow added to showcase what the product is doing when it parks inside the self-emptying dock.